Why would banks need UX people in a data science project?
Enterprise Product Minimum Viable Product Desktop web app User Research Usability test Stakeholder Management Workshop Delivery
I led the research and delivery of a new digital service for diplomats.
Enterprise Product Minimum Viable Product User Research Usability test Stakeholder Management Workshop Delivery Desktop web app
Through usability tests and user behaviour data (e.g. heatmap, visitor recording, traffic flow) collected via Visual Web Optimiser and Google Analytics, we identified 4 key areas for optimising lead acquisition. The suggested improvements were sent to the client in a report, and we have liaised with the client's copywriters and developers in order to execute the suggested solutions.
SaaS Usability test Data analysis
