Why would banks need UX people in a data science project?
My “Usability test”-related projects
I led the research and delivery of a new digital service for diplomats.
Through usability tests and user behaviour data (e.g. heatmap, visitor recording, traffic flow) collected via Visual Web Optimiser and Google Analytics, we identified 4 key areas for optimising lead acquisition. The suggested improvements were sent to the client in a report, and we have liaised with the client's copywriters and developers in order to execute the suggested solutions.