Christie Lau

Pre-product market fit research

Client: seed stage start-up
Timeframe: 3 months

Pre-product market fit research

To test initial traction and define the market size of a clothes swapping app, I helped created landing pages for different niches, ran surveys to understand the demographics and their fashion habits, and conducted usability tests on the prelaunch app.

I have worked closely with the client, copywriter, and the marketing team to ensure the a seamless experience from the acquisition channels to the landing page.

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