About Me

I graduated in BSc Psychology in 2012 and MSc Human-Computer Interaction with Ergonomics in 2015, both in UCL. I worked in different areas of business, from service design to digital marketing between my two degrees. After my master degree, I have led and conducted user research for 10+ start-ups within my first 12 months working in Rebel Hack Studios, a digital marketing agency in London.

My empirical psychology background and my experience in business and marketing drive my design process. I conduct user research using qualitative and quantitative methods. Then I provide tested design solutions that address user needs and business KPIs.

I provide London-based photography services too.

Contact Details

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Education

University College London

MSc in Human-Computer Interaction with Ergonomics• 2014-2015

My MSc thesis project investigated the validity of numerical gamer ratings, in collaboration with Sony Computer Entertainment Europe.

University College London

BSc in Psychology • 2009-2012

Immersive exposure and practice in theories and research methods in psychology, including applied decision making, cognitive psychology, and organisational behaviour.

Work

Rebel Hack Studios

UX Designer • February 2016 - Present

I have the privilege to work with many exciting start-ups clients, from enterprise solutions, fashion apps to games, shaping their early stage design and growth strategies.

PhotoVoice

Digital Designer • September 2013 - December 2014

I focused on mobile responsiveness optimisation of the charity's website and newsletter. Co-facilitated a participatory photography workshop in China as an ethnographic study on local water use, in partnership with Overseas Development Institute.

What's next?

Open to opportunities

Looking for someone to understand your users' needs or optimise your product for conversion? Let's have a chat!

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Check Out Some of My Works.

User research for an all-in-one business admin solution

SaaS, usability test, data analysis

Through usability tests and user behaviour data (e.g. Heat map, visitor recording, traffic flow) collected via Visual Web Optimiser and Google Analytics, we identified 4 key areas for optimising lead acquisition. The suggested improvements were sent to the client in a report, and we have liaised with the client's copywriters and developers in order to execute the suggested solutions.

See my process

Ecommerce store optimisation for a personalised gift book merchandiser

Ecommerce, Usability test, Conversion rate optimisation, A/B testing

To optimise the journey to book purchase, a series of usability tests, interviews and visitor behaviour analysis was ran to understand the barriers to purchase. Several rounds of A/B tests were run to identify the design that drove positive change in conversion. The tested designs were incorporated into permanent site redesign.

See my process

Pre-product market fit research

Mobile app, Prototyping, Interviews, Surveys

To test initial traction and define the market size of a fashion marketplace app, I helped created landing pages for different niches, ran surveys to understand the demographics and their fashion habits, and conducted usability tests on the prelaunch app.

See my process

What others say about me!

  • She’s fantastic — psychology graduate; she’s very interested in decision-making and she focuses on using user experience to drive growth through a product.

    Logan Estop-Hall, CEO and co-founder of Rebel Hack